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Every marketer knows that online marketing is constantly evolving. What worked last year may not work this year, and what works this year may not work next year. This is why it’s so important to stay on top of the latest online marketing trends.
In this blog post, we’ll be discussing the top 10 online marketing trends that you need to know for 2023. These trends will help you stay ahead of the curve and make the most of your marketing efforts. So without further ado, let’s get started!
1. From Attribution model to media mix modeling
In the past, attribution models were used to understand how different marketing channels contributed to a sale. However, these models were limited in that they only looked at one piece of the puzzle. In recent years, we’ve seen a shift from attribution models to media mix modeling. Media mix modeling takes a holistic view of the customer journey and how different channels work together to influence a sale. This approach is more effective because it allows marketers to see the big picture and understand how their efforts are working. Also because GDPR plays a huge role in this we will need to look more at media mix modeling vs attribution in the upcoming years.
2. First party data vs third party data
First party data is data that you collect yourself, such as through surveys, forms or cookies. Third party data is data that you purchase from a data provider. In the past, third party data was the more popular option because it was more readily available. However, first party data is becoming more and more important as concern over data privacy grows. First party data is more trustworthy because you know exactly where it came from and how it was collected. It’s also more likely to be accurate, which is important when you’re making decisions about your marketing efforts. By using more first party data you are also building your own audiences and growing your company’s database.
3. The growth of video content
Video content is one of the most popular types of content online. In fact, according to Cisco, 82% of all internet traffic will be video by 2022. There are a few reasons for the popularity of video content. First, videos are more engaging than other types of content. They’re also more likely to be shared, which can help you reach a wider audience. Another reason for the popularity of video content is that it’s easy to consume and the growth of platforms like TikTok and Instagram with the use of reels. People can watch a video while they’re doing other things, such as commuting or cooking dinner. If you’re not already using video content, now is the time to start. You can create videos for your website, social media, and even email marketing.
4. The rise of Augmented Reality (AR)
Augmented reality is a technology that overlays digital information on the real world. It’s been used in a few different industries, such as gaming and retail. AR is starting to gain traction in the marketing world as well. Marketers are using AR to create immersive experiences for their customers. For example, IKEA has an AR app that allows you to see how furniture would look in your home before you buy it. This is a great way to engage potential customers and give them a taste of what your product can do.
5. The importance of data privacy
Data privacy is a hot topic right now, and for good reason. In 2018, we saw the Cambridge Analytica scandal, which brought data privacy to the forefront of people’s minds. As a result of this scandal, and others like it, people are becoming more concerned about who has access to their data and how it’s being used. In response to these concerns, we’re seeing a shift in the way that companies handle data. More and more companies are ensuring that their data is secure and only collecting the data that they need.
6. Adapting to new social media & Google algorithms
Social media algorithms are always changing, which can be a challenge for marketers. These changes can impact the reach and visibility of your posts. To adapt to these changes, you need to be aware of how the algorithms work and what you can do to work within them. For example, the impact the Facebook IOS update made was huge on how ads performed. Also the shift Google now makes with their performance max campaigns and automation plays a huge role in how ads perform. Be sharp on how your ads perform and how you can use these updates to your benefit.
7. The importance of automation tools for online marketing usage
Automation tools can be a great asset for online marketers. These tools can help you save time on tasks that can be done automatically, such as email marketing, social media posting and tools like GPT-4. Automation tools can also help you track your results and see what’s working and what’s not. This information can be valuable when you’re making decisions about your marketing efforts.
8. The growth of influencer marketing
Influencer marketing is a type of marketing that involves working with influential people in your industry. These people have a large following on social media and can help you reach a wider audience. Influencer marketing is effective because people trust the recommendations of people they follow. This type of marketing can also help you build relationships with other people in your industry.
9. The growth of TikTok
TikTok is a short-form video app that has exploded in popularity in recent years. The app is particularly popular with Gen Zers, who are known for their spending power. TikTok is a great marketing platform because it allows you to create engaging, creative content. It’s also an excellent way to reach a younger audience.
10. The power of personalization
Personalization is the process of tailoring content to the individual. This can be done using data that you’ve collected about your audience, such as their location, age, and interests. Personalization is important because it helps you create content that’s relevant to your audience. This, in turn, can help you increase engagement and conversions.
These are the top 10 online marketing trends that you need to know for 2023. By staying on top of these trends, you’ll be able to make the most of your marketing efforts and stay ahead of the competition. If you want to know more about these topics you can always get in touch with Digital Movers to help you figure out how these will benefit your organization.