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How do you do this? You don’t know our company, right? That’s right but we do understand data. Before starting with SEO it is important to understand your market. So, we do research on it. We have the right tools and know-how to map the data from Google towards your website. One of the things we research is for example is which keywords you want to rank for and where your competition is ranking for.
When we know where you as a company want to rank for we are going to write SEO-friendly texts. We string the keywords through the texts on your website and then build them up smartly so that they fully meet the SEO conditions.
This sounds important and difficult. It is not that difficult if you know what you are doing. Metadata is the short description of a page as you see it in Google’s search results. By cleverly organizing this meta description, titles, alt tags, headers etc your “click-through ratio” will increase.
Now that your content and website is aligned with what the need is according to the data we’ll get more relevant for your target audience. We now have to optimize the experience of the landingpages as well so that people stick to the content and not leaving after seeing the content. Logically, you want visitors to convert or click through to other pages.
When you have the right content and the right optimized pages for your audience you are still not there unfortunately. Because your competitors are also having great content and great websites for example. We can tackle this issue by making sure you are having a higher authority then your competitors by using linkbuilding.