Power Your Journey Campaign Giant
Power Your Journey is all about giving people the possibility to empower themselves and show the consumer the possibilities that they have with the use of E-bikes. The purpose of this campaign was to drive brand awareness and consideration which eventually should lead to a purchase.
Digital Movers partnered with Giant to create the best possible strategy for their Power Your Journey campaign. Our process pulled insights from social listening, qualitative data, quantitative data, competitive analysis and keyword research to identify their core consumer.
Based on the strategic roadmap we created visual content that was suitable for the purpose of the campaign.
We moved this campaign into growth with our paid, owned and earned media strategies based on visual content that we created. We used digital marketing channels like Facebook, YouTube and Instagram. Besides this we focused on paid media strategies.