Giant – Digital Marketing campaign
With the introduction of this new SyncDrive Pro motor technologie Digital Movers created a digital marketing campaign that was focussing on creating awareness. With a highly competitive landscape Digital Movers was assigned with the hard job to inform the E-bike target audience with this new motor technology. Digital Movers was responsible to create Giant’s content strategy and (website) creation and roling this out in paid media channels like Facebook, Instagram and Google. While PR is not our core business we managed the most important Press as well to get the best result out of it. So we created.