Giant – Trail Shredder

Date
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Activation, Creation, Digital Marketing Campaign, SEA, SEO

Giant – Trail Shredder

We recently launched the the all new Trance E+ SX PRO in Latsch, Italy in collaboration with Giant Bicycles. The goal was to create awareness around this latest product and drive conversion in Germany, France, Australia, Austria, UK and US. The launch of this new product was part of our bigger Discover More campaign that we will drive whole year long. We launched the campaign with a global media launch to drive awareness in collaboration with global media and activate the content on paid, owned and earned channels.