Giant – Take the fast lane

Date
Category
Activation, Creation, Digital Marketing Campaign, Strategy

Road-E Digital Marketing Campaign

Take the fastlane. Experience higher performance on the road with an added boost of power and control. The first On-Road E-bike that was launched in 2016. We created the full campaign with imagery, video and advertising to boost this story and launch it in the digital space. The results were outstanding wit an increased reach of 400.000 people and an engagement of 1:50 min.