Giant – RideControl App

Date
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Activation, App Campaign, Digital Marketing Campaign

Giant – RideControl App

The world of connectivity opens up this year with the launch of the Giant RideControl App. This new app makes it possible to connect your phone with your E-bike. It differentiates itself from other cycling apps with three core functions including tuning possibilities, fitness data, navigation and notifications. We are making use of Google’s algorithm to promote this mobile app across Google’s expansive networks. The campaign is launched across Google Search, the Google Display Network, YouTube, the Google Play store (Android Apps only) and the mobile app network AdMob.