Giant – Easy Performance Companion

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Activation, Digital Marketing Campaign, SEA, SEO

Giant – Easy Performance Companion

We recently launched the the all new Stance E+ in Latsch, Italy in collaboration with Giant Bicycles. This performance-oriented, full-suspension E-bike is ready to roll. The Stance E+ helps riders conquer challenging terrain with greater ease with it’s entry level Flexpoint suspension. The goal of this digital campaign is to create awareness around this new product and drive conversion in Germany, France, Australia, Austria, UK and US. The content created of this new product was part of our bigger Discover More campaign that we will drive whole year long. One strategy within this launch was to invite key media to build our SEO value through articles and built our links. Secondly we aimed for social activation and SEA with the right search terms.  Curious about the results? Contact us here.