Feyenoord – Hand in Hand

Date
Category
Activation, Creation, Digital Marketing Campaign, Social Advertising

Feyenoord – Hand In Hand

We recently launched the Feyenoord away kit with out #HandinHand online marketing campaign. This campaign was build around driving awareness for this new away kit and drive conversion towards this new away kit. We followed the strategy of building awareness with the content that was spread through all their social channels. The teasers functioned as Hub content to drive the actual Hero moment of launching the new away kit. Instagram shopping and using Influencers were the most valueable ways to drive conversion and to  spread the message among the Feyenoord target audience.