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Ocean Plastic Project


About Waste2Wear

Waste2Wear is passionate about reducing the plastic problem to ensure the future of our planet. Every day tons of plastic waste is being thrown away. However,  this plastic can actually be a viable, eco-friendly and sustainable resource. We are facing a serious plastic waste problem, but the solution is right in front of our eyes. We need to be more responsible and take care of our home, planet earth. We need to rethink how we use our valuable resources.

Their mission is to relieve the planet of the plastic problem by innovating products made from recycled plastics using traceable and transparent supply chains. They believe that waste is only waste when we don’t do anything with it.

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This Waste2Wear Ocean Plastic Project bring stakeholders together in a joint effort to find solutions to reduce plastic pollution in the oceans. This is an example of collaboration to achieve profound and positive system change.

Waste2wear, Universities from China and the Netherlands, supported by the Dutch Consulate in Shanghai, as well as Chinese NGO’s, and a large number of companies, came together to tackle this problem through innovation and awareness.

The Waste2Wear Ocean Plastic Project aims to develop supply chains based on Ocean Waste and to conduct upstream research to identify pollution sources in order to support the advance of new industry standards and regulatory policies.

We were responsible for the complete activation and optimization of the Waste2Wear Ocean Plastic Project. This is done by optimizing the website through SEO, the creation of Google ads campaigns and running an awareness campaign through Social and LinkedIn. Collaborating with brands like Wehkamp, Claudia Strater, Expresso, Steps, Oililly and Promiss is part of this great campaign.


Waste2Wear (Netherlands)

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