Keune Haircosmetics & Gouden Televizier-Ring content campaign

Keune Haircosmetics has been making hair products for professionals since 1922. We have a mission! As a family business, they strongly believe that it is their responsibility to take care of the planet and the people. They do this through our sustainability program Keune Cares. Not just for themselves, but especially for future generations.

The Gouden Televizier-Ring is an annual gala where the most important Dutch prizes for television programs are awarded.

We were privileged to create the content campaign for Keune Haircosmetics for the Gouden Televizier Ring. Keune Haircosmetics was the main sponsor for this event and we were responsible for setting up the content which was activated through all channels of the Televizier. We created this campaign with the thought of activating people by presenting different styles of haircuts for going to a gala. These were nationally activated by Televizier for creating reach for Keune Haircosmetics. We used Social, advertorials and media from the Televizier to activate the campaign to their target audience.