Home » Craft | Benelux team Sunweb activation for Collaboration Equals Innovation

Benelux Team Sunweb activation for Collaboration Equals Innovation


About Craft

Craft is a product of sweat and pain, of wind and rain, of falling and rising, and the euphoria experienced when pushing endurance limits. Whether at the Olympics or at home, in the woods or in the streets, they always aim for optimal performance. Just like you, their functional sportswear is raised to race.

At Craft they are dead serious about sports clothing and passionate about every detail that helps you get the most out of your sport. This is why performance is at the heart of the Craft brand.

Facebook ads and Instagram ads

In 2018, we were part of the Craft Benelux Team Sunweb activation: Collaboration Equals Innovation. Two powerhouses come together in the upcoming season’s most exciting collaboration. Driven by innovation and cutting-edge performance, Craft and Team Sunweb are destined to take the world by storm. Legs and minds that never give up. A team spirit in a league of its own. And innovative performance clothing with a powerful expression designed for epic moments. Let’s roll.

We were supporting this campaign with our knowledge of data and the creation of a well thought online marketing funnel. All with the purpose to drive consumers from brand awareness to conversion.


Craft Sportswear (Netherlands)

Start date

May 25, 2018


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