Social media is a broad term so it is needed for most people to specify what we mean with social media. We specify three types of social media within Digital Movers: LinkedIn advertising, Instagram advertising and Facebook advertising. We will highlight them one by one below.
The largest social network at this point is definitely Facebook with more than 9.4 million people using it. The Facebook advertising platform offers extensive possibilities to segment and reach your target group within the customer journey. With Facebook advertising it is extremely easy to target your specific target audience with a specific message.
To advertise on Facebook they offer companies the Facebook Business Ads manager account. From your business manager account, Facebook advertising campaigns are set up, launched and managed on Facebook. Facebook advertising offers companies the opportunity to reach your website visitors again with retargeting campaigns, target specific groups of people based on specific characteristics such as interests, age, location, gender and level of education. By means of pixel tracking and showing relevant advertisements, you reach target groups with campaigns focused on reach, engagement lead generation and conversion. There are multiple options to serve your ads within the Facebook network: through the timeline, in the Facebook stories or at the right side of your timeline. When we start advertising we always aim for the best placements of your ads.