What are LinkedIn ads?
LinkedIn ads are, as the name suggests, advertisements that can be placed on the LinkedIn platform. You can place ads in the newsfeed, which is actually LinkedIn’s home page for users. However, it is also possible to personalize an advertisement on LinkedIn and send it to people from your target group via a message. Ads can also be shown in groups, on profile pages or on the search results page.
Which audience could you reach with LinkedIn ads?
With LinkedIn ads you can reach a very broad target group. Did you know LinkedIn has over 400 million members worldwide? LinkedIn is very suitable for the B2B market. Finally, it is mostly business profiles that are created here. However, you should not forget that behind that business profile there is also a personal life. That makes LinkedIn suitable for multiple types of advertisements.
What are the benefits of LinkedIn ads?
Now you know what LinkedIn ads are and which target groups you can reach with them, but how do they help your company grow? What are the benefits of LinkedIn Ads for you? We have collected them for you below:
- Thanks to the business nature of LinkedIn, LinkedIn ads are very suitable for B2B advertisements.
- LinkedIn has hundreds of millions of users worldwide, so a large network.
- Targeting is very easy on LinkedIn, so you can reach a specific audience.
- LinkedIn ads is user-friendly and clear, so you can set up a campaign very easily.
- You get a clear insight into the results.
How do you optimize a LinkedIn ad?
If you know what your ad should be about and who you want to reach, you have come a long way, but there is more. After all, a LinkedIn Ad must be so stimulating that the user likes to click on it. After all, it is about generating leads. Your LinkedIn ads must therefore be optimized.
It is possible to determine your target group very accurately, so ads will be shown to a limited audience. This way you can make your campaign as specific as possible. How much a LinkedIn Ad will cost depends on what you choose. You can choose CPC (Cost Per Click) or CPM (Cost Per Mille). So you pay per click or per 1000 views. To turn prospects into customers, it is important that the landing page you refer to in the Linkedin Ad is also optimized.
Insights into LinkedIn ad results
With LinkedIn ads you always have clear insight into the results, so that you can see exactly what the campaign yields you. Digital Movers is happy to sit down with you to discuss the results and see where there are areas for improvement. Thanks to the transparency of LinkedIn ads, you can work very specifically and adjust an ad campaign where necessary. This way you can reach a large target group again and again with your professional LinkedIn Ads.
Why hire a LinkedIn ads agency?
To really reach your target audience, it is important that you really optimize the ad. You want to get as much out of the campaign as possible, so all settings must be correct. If you have no experience with LinkedIn Ads, that is a difficult job.
Outsourcing LinkedIn Ads to a LinkedIn ads agency is therefore a good idea. This way you can be sure that you are not paying too much for the campaign and that you will achieve an optimal result. Do you want to hire a LinkedIn ads agency or one of our LinkedIn ads specialists? Get in touch! We are happy to help you set up a professional LinkedIn Ad campaign.