What is keyword research?
Keyword research is doing research into words that people use in the search engine to find solutions for their problems or seek for certain oppurtunities. These are the terms that are frequently searched for, the terms that you enter into Google when you do a search. Keywords are based on services or products. If you don’t do keyword research, you don’t know how to write your content or even more important: where to be found for as a company. Sometimes you may think that you can come up with the keywords yourself, but research always yields many more suggestions than you thought. With keyword research you create a word wheel, as it were, on which you base your copy, URL structure and everything within your website.
Why is keyword research important?
Keyword research is important for the findability of your website. Of course you want to be high in the search results on the various search engines. Google is the most used search engine and that is why it is often referred to as ‘ranking higher in Google’. If you use a paid keyword research tool, you can also see the search volumes, for example. This way you know exactly how often certain keyword combinations are searched for.
What are the benefits of keyword research?
Keyword research is therefore doing research into important keywords and is important for the findability of your website. But what are the concrete benefits of keyword research? We have listed them for you below:
- You gain insight into how your target group is looking for your service or product.
- You know better how to organize your content to drive traffic to your website.
- The number of visitors to your website will increase when you adjust the content.
- The position of your website in Google will increase.
- It brings you relevant visitors who are really looking for information on your website.
If you want to benefit from keyword research, it is important that this is done in a thorough manner. For example, if you can also see the search volumes and competition for the search terms, you can respond better to this than if you only see a list of keywords. A professional can help you with this. Feel free to contact Digital Movers to inquire about the possibilities of outsourcing keyword research to us.
What type of keywords exist for keyword research?
These are keywords where the searcher is looking for an answer to a specific question or general information. Most of the time you are hitting a person within the orientation phase.
In this case the keywords that are typed in by the user is used to find a specific website or a page. They are deeper in their journey to find what they need.
With these type of keywords the searcher seeks for specific brands or services to solve their problem. They are most of the time already aware of what they want and seek for the best solution.
These keywords are focus on action and on purchase. In this phase the searcher is seeking for purchasing an item or a service. They are most of the time not really into more information about the product or service while they have a high intention.
When do you do keyword research?
Often keyword research is only set up when a website has been running for a while and that is of course also great for improving the website. However, it’s even better if you do keyword research from the beginning. You often think you have an idea of the terms your customers are looking for, but this can sometimes differ. If you really want to know which keywords are relevant to your website, keyword research is indispensable. The keywords that come from this research form the basis for the content on your website.
How does keyword research work exactly?
Keyword research is not as simple as you might think. If you are going to do keyword research, you start by mapping out your product or service. You enter the most important keyword into a keyword planner, or tools like Semrush that we use, which gives you all kinds of suggestions. You can continue with these keywords. It is important to find out how the competition scores for these keywords and with which combinations your website has the best chance of ranking higher.
Why outsource keyword research?
A keyword research is therefore necessary to rank higher in the search engine. Your website will come to the attention of prospects sooner and this will make your business life a little easier. It is of course important that the keyword research is done in the right way. You will only score with the right keywords. Which keywords rank high and which less? SEO specialists know all about this. They can analyze your website, do keyword research in the right way, list Google Trends and create a complete SEO strategy for your company. Are you ready for new prospects? Digital Movers is happy to help you.