Meet Mathias Aaftink – The owner of Digital Movers

Digital Movers is growing fast and therefor nice to do some introductions of the people behind the brand – for those who do not know him yet – the face behind the company, the driving force and the ultimate mover: Mathias Aaftink. Let’s ask him some questions!

What is your role at Digital Movers?

My role differs from thinking strategically with our customers and helping them to gain more results, to setting up the campaigns itself. Moreover, I am helping our staff to get the best results out of the campaigns. 

Affiliate meets online marketing

In the past, I have set up an affiliate company (previously called GoodGoodies), which I ran for four years from my 17th until my 21st. After that, I have been responsible for the Global Marketing department of E-bikes at Giant Bicycles. From here, my journey returned to the digital specific space with a couple of own web shops and Digital Movers. This broad experience from affiliate marketing to media buy in and online marketing channels, like Social ads and Google Ads, makes that we can help our customers quite well in their complete online marketing strategy. 

“Broad experience from affiliate marketing to media buy in and online marketing makes that we can help our customers quite well in their complete online marketing strategy”

Guiding organizations’ digital movement into the right direction: growth

Digital marketing offers everything that we stand for: it brings results, it lets you step into the unknown and build from there with the data you gather. When you do it correctly, you can bring your consumer enormous value with delivering them the right offer. 

Personally, I wanted to start Digital Movers because I always like to add value to the people and organizations we are helping and get them moving into the digital space. In my journey I have seen a lot of organizations struggle and having trouble with digital marketing. From my perspective, it is a joy to help them with gaining more knowledge and guiding their digital movement into the right direction: growth. 

Looking back on the past four years

I think our biggest achievement so far was doing enormous campaigns like the Feyenoord campaign and the Keune in collaboration with Televizier Ring campaign. Although these were more “branding” campaigns, it was a joy to work for such big brands. Moreover, it was really inspiring to think about the concepts and the activation part of it. Next to these, I still think that webshops and the growth of these webshops are a monthly achievement on itself. As you need to keep focusing on results and bring continuous results to these clients, it also asks something from you as a digital marketer. 

I think I am most proud of the team we are working with. We have a very specialized team of professionals. They are always pushing themselves to the next level, whether it is in their personal development or in their work skills. 

“I think I am most proud of the team we are working with. We have a very specialized team of professionals.”

The company should be as solid in skillset as Merkle in five years

We are growing rapidly so our next milestone is getting people on board with the same DNA as the current people in our team. Our next milestone, business wise, will be that we will step more and more into the data part of digital marketing. This is becoming increasingly important to get an even better understanding of the current consumers and how they interact with brands on- and off site. 

We have said that the company should be as solid in skillset as a company like Merkle within the next five years. This should be easy with the right people and clients on board!

“My two sons and girlfriend are making me happy, while my friends are always inspiring me to take the next jump”

Meet the man behind the professional

Sports, drinks with friends, and family: my life in a nutshell. My two sons and girlfriend are making me happy, while my friends are always inspiring me to take the next jump. I am inspired by the things my friends have achieved so far. However, I think the most inspiring thing of all is having little kids (when they are not sick). Why? Because they are pure and without any boundaries. This inspires me each day and lets me see that the strength of staying true to yourself is the most powerful thing you can do. 

Besides that, in my free time I am an active sportsman, as it keeps my mind fresh. I like to have drinks as well. Combining both is even better!