“For every sale you miss because you’re too enthusiastic, you will miss a hundred because you’re not enthusiastic enough.”
In order to generate good quality leads, you’ll need a lead generation agency that understands how to use a proven strategy for driving leads for your organization. Our strategy is tested and proven where we use the combination of content and activation tools for driving leads. Our solid results are based on three pillars: qualitative content, activation, and nurturing.
Lead generation agencies are mostly used in the world of business to business and therefor we are also seen as a b2b lead generation agency. In order to drive leads we will further provide you insights in what lead generation is, which strategy we’ll use, and how we’ll nurture the leads in a good way.
What is lead generation and how we define it
In the simplest way, lead generation is the process of getting in touch with potential clients for your organization. A lead is a person who has shown an interest in your brand’s product or service offerings – in other words, a potential client.
We define it a bit different in terms of who a business to business lead is: it usually refers to high-level executives and/or professional buyers that have the authority to make decisions about purchasing new software, services, or products at their company.
So, in order to attract and convert potential clients we need to push them through different stages. First introduce your organization to the audience and show them your relevance in unique ways, then attracting their interest, and ultimately making a sale. On our side we push potential clients to your organization where the sale needs to be made from the organization their side.