SEO

Understanding the Difference Between On-page SEO and Off-page SEO Search engine optimization is used as a digital marketing strategy since the inception of the internet. This marketing tactic is commonly used for driving people to your websites, building a new audience, and drawing the attention of...

SEO vs PPC: Which is the Best Practice? Are you confused about which marketing campaigns would be the best choice for your website? Well, you are not alone! Even professional marketers, with years of experience in ranking websites in the search engine, find it difficult to...

How Does Google Work? Over the years, we've seen Google grow in popularity and functionality. Despite its level of exponential growth and numerous changes, its primary purpose is still clear and simple: To help point users to what they seek to find on the internet, and...