Analytics

Understanding the Difference Between On-page SEO and Off-page SEO Search engine optimization is used as a digital marketing strategy since the inception of the internet. This marketing tactic is commonly used for driving people to your websites, building a new audience, and drawing the attention of...

SEO vs PPC: Which is the Best Practice? Are you confused about which marketing campaigns would be the best choice for your website? Well, you are not alone! Even professional marketers, with years of experience in ranking websites in the search engine, find it difficult to...

Google Analytics 4: the latest developments Google introduced a new version of Google Analytics in 2020, named Google Analytics 4. This version is still in development but it will follow the current version Universal Analytics. The introduction of Google Analytics 4 brings a number of significant...