Google Analytics 4: the latest developments Google introduced a new version of Google Analytics in 2020, named Google Analytics 4. This version is still in development but it will follow the current version Universal Analytics. The introduction of Google Analytics 4 brings a number of significant...
THE DIFFERENT GOOGLE ADS ATTRIBUTION MODELS Google Ads, formerly known as Google Adwords, is one of the most important tools when it comes to digital marketing. Effectively using Google Ads can drive tons of traffic to your website, and you can even convert the audience into...
CONVERSION RATE OPTIMIZATION A lot of clients tell us they need conversion rate optimization while they drive a ton of traffic to the website but when the traffic enters the website it is not converting. Can you relate to this? Therefore it is always interesting to...
Why the Data Between Facebook and Google Analytics Don't Match Every digital marketer understands that the ability to track the performance of campaigns is crucial to the maximization of success. The issue, however, is that Facebook data would never match with Google Analytics data and a...
